A BRAND NEW DAY The Y Unveils New Brand Strategy to Further Community Impact   The Y has always been about changing lives for the better, and today we renew our commitment to work side-by-side with our neighbors to make sure that everyone has the opportunity to learn, grow, and thrive. For the first time in 43 years, the Y is implementing a national rebranding and revitalization strategy to increase understanding of the impact our organization makes in the community, so that more people take advantage of the YMCA's unique capacity to foster lasting personal and social change. Our programs and services are a means to a greater end and we hope to further engage our communities in the meaningful work we do every day. Through this national revitalization effort, the Y will extend its reach into communities to nurture the potential of youth and teens, improve the nation's health and well-being and provide opportunities to support our neighbors. We will do this by:     •     Helping more children deepen their positive values, commitment to service and motivation to learn;     •     Providing opportunities for families to build stronger bonds, achieve greater work life balance and become more engaged in their communities through the Y; and     •     Supporting individuals as they improve their well-being and connect with people who care. The new brand strategy – the result of more than two years of analysis and research – was introduced at a National Press Club event on July 12th that included leaders from the philanthropic and nonprofit communities. With the strategy, comes a more forward-looking logo that reflects the vibrancy and diversity of our organization and a framework that focuses resources on three core areas: Youth Development, Healthy Living, and Social Responsibility. We believe that lasting personal and social change can only come about when we all work together to invest in our kids, our health and our neighbors. This is our cause and we hope that you will join us in our shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility. See how the Y is making a difference in your community,! Get involved in your Y today and make a difference in your community!

PAST PRESS RELEASES

July 2010:
2nd Annual Duck Derby Raises Funds to Send Kids to Camp and Child Care Programs

June 2010:
Learning to Win in the Biggest Game of All…The Game of Life!

May 2010:
Safe & Splash Celebration to be held in May at a YMCA near you!

April 2010:
Healthy Kids Day Event Provides Health & Recreation for the Whole Family

March 2010:
YMCA Breaks Ground In Santa Ana

January 2010:
North Orange County Family YMCA unveils NEW Fitness Studio in Yorba Linda

December 2009:
New Computer Lab For Costa Mesa Youth: Plugging In Ceremony

December 2009:
New Years Solution for the Whole Family

December 2009:
Reach Out Gala Masquerade Ball Raises Money and Hope for At-Risk Children

November 2009:
Thank you Microsoft! Microsoft Gives YMCA of Orange County $1,050,000 Gift!

October 2009:
Students Support our Troops through the Holiday Season

October 2009:
Read to Succeed Was A Success!

About YMCAOC: The YMCA of Orange County is a non-profit, charitable organization that serves the entire community. Donations support our scholarship program and Our Promise – To strive to keep programs open for all. The YMCA of Orange County serves the community through our four (4) Health & Wellness facilities and 100+ program locations throughout the county. The YMCA fosters youth development, healthy living, and social responsibility through a variety of programs and opportunities including Afterschool Care, Aquatics, Camp, Community Services, Health & Wellness, Sports, Adventure Guides Parent-Child Programs, and Volunteerism/Giving Opportunities. Whether you are looking to get fit, give back, or meet new friends, the YMCA of Orange County has something for you! From urban areas to small towns, YMCAs have proudly served America's communities for nearly 160 years by building healthy spirit, mind and body for all. Find out more about your local YMCA today, www.ymcaoc.org