The People that
Jimmy has evolved into an Advocate for the Y and all it can do for people, and is exemplary at his job in membership sales. Jimmy leads the way across branches during promotions, he consistently uses our CRM system to track inquiries, is great at community outreach events, and never hesitates to reach out to program members and other leads, to offer the opportunity of facility membership at the Y (i.e., he’s happy to make what others might see as “cold calls” to ensure people understand the opportunity of Health & Wellness Membership). Jimmy takes full advantage of all the tools available, is passionate about his job, and it shows in his results. Most importantly, Jimmy is a really friendly person, with a welcoming energy that others connect with, what more could the Y ask for?
In addition to showing that BEING A GOOD “SALESPERSON” HELPS PEOPLE when you’re “selling” health and wellness, childcare, and family programs – he’s got a great “voice” for the Y. Not only does Jimmy articulate the features and benefits of all we offer, to multiple audiences, in a convincing and confident way, Jimmy has stepped up on numerous occasions to help the marketing department with his distinct voice. Jimmy has narrated videos, e.g., the Earn a Bike Video and he has done lengthy radio interviews for audiences that might be hesitant to join the Y.
Jimmy is hard working and appears driven to get people into the Y – which is where it all starts! Of course, he had to learn about the Y and get connected himself to make that happen. I remember when I first met Jimmy during his first week (Which I think was Healthy Kids Day), he had that look of “just been thrown in”. I recall that he was struggling with how hard it was to “sell membership”; of course he was still learning how to articulate all that we had to offer, something we all struggle with at some point I think. He seemed upset or surprised that he wasn’t getting better results, and maybe this motivated him to Dig In and find out for himself what the value really is – for this thing called YMCA membership. I think all Y staff face this struggle at some point, when you are challenged to put everything the Y does in its place, and find meaning on your own terms, so you can explain it correctly to someone else.
Some time has passed since that first week. Now that he knows the benefits, the opportunities for so many people in so many ways for himself, Jimmy can apply that to each person that walks into the LN Y and is able to lock in the value of the Y for that particular person. Meeting an individual’s needs where they are , presenting someone with the right service or opportunity or telling them the right story at the right moment, sounds simple. But as we all know, it’s harder than it sounds to articulate – on the spot – in response to each person’s individual need. Understanding, listening, sharing & connecting people to the Y– you have to Dig In and find your own meaning to be able to do this with confidence.
I don’t think we value enough our membership sales potential, our initial interactions and conversations with members of the community … the opportunity we have when someone comes to us, or we get the chance to present to them – about Our Cause. Thanks Jimmy for being a great example of how through coming to know the Y, you can build a community. You are strengthening community every day by clearly and persistently communicating our many offerings in a meaningful way, YOU change lives and help our organization and community grow.
Marketing Director, YMCA of Orange County